Per-Video Revenue

How Much Does a YouTube Video Earn?

Enter views, niche, and country to see low, average, and high revenue estimates — plus monthly and yearly projections.

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Leave CPM/RPM blank to use niche-based estimates. Enter your own if you know your channel's actual rates.

YouTube CPM by Content Niche

Same view count, wildly different earnings — niche is the biggest variable after geography.

Finance

CPM $15–$50

RPM $8–$28

Technology

CPM $8–$20

RPM $4–$11

Education

CPM $6–$15

RPM $3–$8

Gaming

CPM $2–$8

RPM $1–$4

Entertainment

CPM $2–$6

RPM $1–$3

Health

CPM $10–$25

RPM $5–$14

Music

CPM $1–$4

RPM $0.50–$2

Kids

CPM $1–$3

RPM $0.50–$1.50

CPM vs. RPM — What You Actually Keep

CPM is what advertisers pay per 1,000 ad impressions — the gross rate before YouTube's 45% cut.

RPM is what you receive per 1,000 total views — always lower because not every view serves an ad, and YouTube takes its share.

Rule of thumb: RPM ≈ 55% of CPM, minus non-monetized views. A $10 CPM typically yields $3–$5 RPM in practice.

What Affects Single-Video Earnings

Audience country — US viewers earn 5–8x more than India per view
Video length — 8+ min videos unlock mid-roll ads for 2–3x more impressions
Upload timing — Q4 CPM is 2–3x higher than January
Ad blockers — roughly 35–45% of views may not generate revenue

Frequently Asked Questions

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