5 Best Social Listening Tools for YouTube Marketing

Youtube is a underrated channel for marketing. People often talk about products on YouTube without tagging the brand. For instance, someone might talk about, or recommend a A review may name your product in the video, a viewer may ask about an alternative in the comments, or a creator may include it in a comparison, and so on.

B2B brands can use those mentions to find creators that can be turned into affiliates, people on podcasts, talkshows, etc who’s brand mentions can be used as testimonials, competitor brand mentions that can be used as a adversial marketing strategy, etc.

Here are five social listening tools that cover YouTube, along with other platforms.

What to look for in a YouTube social listening tool

• YouTube coverage: Check whether it reads titles, descriptions and comments, and whether you also need captions, audio or logo detection.
• Platform coverage: Choose the platforms where your users and creators already post apart from Youtube, such as Linkedin, Slack, Reddit, X, etc.
• Cost: Social listening tools can get really pricey so make sure you either have the budget for a bigger tool that supports more platforms, or a more affordable tool that supports only the platforms you need the most.

1. Mentionkit - best for B2B products

Mentionkit is a social listening tool for B2B brands that monitors YouTube alongside Reddit, LinkedIn, X, TikTok, Bluesky, Hacker News, GitHub, connected Slack workspaces and forums.

Its relevance scores and automatic tags help sort product mentions from loose keyword matches. New mentions can go to email or Slack, and brands can send the data into their own systems through webhooks or the API.

More importantly, it covers video subtitles alongside titles and descriptions, meaning if your brand wasn’t mentioned in the title of the video but was spoken about in the video, it will catch mention.

2. Brand24 - best for brand and PR monitoring

Brand24 is a more enterprisey social listening tool, that can collect YouTube mentions from video titles, descriptions and subtitles. Its transcript monitoring can also catch a product name spoken in a video when captions are available, then link to the relevant point in the video.

However unlike Mentionkit, it has a much higher base pricing, and is more suitable for bigger brands and agencies.

Apart from that, it also tracks web and social platforms and adds reach, sentiment, anomaly and topic analysis. Brand24 suits brands that need to watch launches, reviews, reputation issues and sudden changes in the amount of discussion around a product.

3. YouScan - best for spoken and visual mentions

YouScan is brand monitoring tool that can find brand names spoken inside YouTube videos through its audio monitoring.

That helps you find brand mentions inside videos where the product appears without a useful title, description or text mention. It is a decent choice for products with recognisable packaging, hardware or logos, especially when creators show the product on screen.

4. KWatch - best for straightforward keyword alerts

KWatch monitors keywords across YouTube, LinkedIn, X, Facebook, Reddit and Hacker News. Alerts can be sent by email, Slack or webhook.

However it seems that it only supports catching mentions from Youtube video titles and descriptions, not transcripts.

Setup is quick: add the product name, common misspellings, competitor names and a few phrases users may type when looking for a product like yours. KWatch suits smaller brands that want useful alerts without spending much time building reports.

5. Sprinklr - best for larger brands

Sprinklr supports listening across public YouTube videos, comments and replies. Brands can monitor keywords or follow selected channels and videos, then review language, sentiment and emotion data.

It works well for larger brands already using Sprinklr for social media management or customer care. The platform can support several products, campaigns and regions under the same workflow.

Our recommendation

Mentionkit is the strongest starting point for most B2B products because it covers YouTube alongside other B2B platforms like Linkedin, Slack communities and more. If you want to start out with Youtube marketing, this is our main recommendation.

If you’re mainly looking for brand monitoring, go with Sprinklr or Brand24. If you want something cheaper, go with Kwatch.