Youtube Toolkit / YouTube Stats / NikkieTutorials

NikkieTutorials

NikkieTutorials

@nikkietutorials · 958 videos · 18 years

Last updated Oct 24, 2026

Subscribers

15.4M

#177 worldwide

Total Views

2.7B

2,704,557,229

Est. Monthly Rev.

$2,806

Estimate only

Views (last 30 days, recent uploads)

1.7M

2 uploads in last 30 days

Avg. views / video

9.0M

From latest 50 uploads

Engagement rate

4.22%

(Likes + comments) / views

Est. monthly revenue

$2,806

$1,360 – $4,251 range

Recent upload performance

Views per recent upload
this VIRAL Fenty Lip Combo is MAGIC! 🔮✨ — 26,668,197 viewsa matte lipstick that becomes GLITTERY?! 🫢 — 9,191,850 viewstemporary GLITTER eye tattoos?! 🫢👀✨ — 3,855,580 viewstrying HOLOGRAPHIC skin.. cause why not? 🤔💿✨ — 22,587,723 viewsthis filter decides the ORDER of my MAKEUP ROUTINE! 😵‍💫 — 13,202,837 viewstrying RAINBOW undereyes… again! 🌈🤔✨ — 3,683,231 viewsSpongeBob SquarePants CREAM BLUSH?! 🧽🫧 — 3,884,928 viewsthe UGLIEST drugstore lipstick ever? 😖 — 3,173,341 viewsa 150 shades of RAINBOW eyeshadow palette? 🫢🌈✨ — 4,699,214 viewsthis highlighter looks like a RASH! 😱😳 — 4,720,813 viewsPURPLE Blush for Foundation?! 🫣🔮 — 13,580,586 viewsis this the BEST nose contour hack?? 😱👀 — 5,217,608 viewsSTILA is still around?? 👀🫢 — 4,129,384 viewstrying this viral ZENDAYA look 💙💫 — 2,882,875 viewsWHY are all lipsticks ORANGE nowadays?! 🍊 — 3,974,277 viewstrying GLOWING makeup?! 🦋💡✨ — 3,291,618 viewstrying a GREEN magical DUOCHROME eyeshadow?! 😱💚 — 17,068,112 viewstrying a FEATHERS eye look 🪶✨ — 3,260,148 viewsis this the MOST Full Coverage foundation I’ll ever try? 😧🫨 — 5,827,612 viewsTrying a Moroccan Lip Stain/Lipstick?! 🫢❤️ — 13,312,045 viewsthe most MAGICAL shadow I’ll EVER try? 🤯 — 2,177,469 viewstrying a SLICE OF ORANGE lips?? 🫪🍊 — 6,157,433 viewstrying SILVER FOIL lips! 🪩 — 3,551,963 viewstrying a BUTTON nose contour hack! 👃🏻✨ — 3,799,253 viewsMixing 5 highlighters to create MAGIC 🫢🤩✨ — 3,005,471 views5 Eyeshadows in ONE?? 😱👀 — 5,580,205 viewsthis cushion foundation is CRAZY?! 😳 — 721,094 viewsPERFECT nude lips using… CONCEALER? 🤔 — 4,026,154 viewsthe SECRET to a perfect FULL GLAM look 👀 — 306,492 viewstrying a magical BLUE highlighter! 😱💙 — 1,393,987 views
05 NovPeak: 26.7M views15 Oct
trying a magical BLUE highlighter! 😱💙

Latest video · Long-form

trying a magical BLUE highlighter! 😱💙
1,393,987 views 77.7K likes 888 comments 1:38 15 Oct 2026 · 1 week ago 5.64% engagement Watch in our player

Long-form vs Shorts

Latest 50 uploads

Where this channel's recent views actually come from.

Long-form · 100% of views Shorts · 0%
Long-form 100% of views
Uploads50 (100%)
Total views447M
Avg. views9.0M
Shorts 0% of views
Uploads0 (0%)
Total views0
Avg. views0

Shorts usually bring reach, long-form usually brings watch time and revenue. A healthy channel normally earns most views from the format it uploads most.

Daily subscribers & views for NikkieTutorials

DateSubscribersViewsViews changeEst. earnings
24 Oct 202615.4M2.7B +527K $93.53
23 Oct 202615.4M2.7B +0 $93.53
22 Oct 202615.4M2.7B No data $93.53

We store one snapshot per day when this dataset refreshes, so this history grows richer every day — the same way vidIQ and Social Blade build their growth charts.

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Good to know

About NikkieTutorials on YouTube

NikkieTutorials (@nikkietutorials) currently has 15.4M subscribers and 2,704,557,229 total views across 958 public videos, and the channel has been on YouTube since June 2008. In our worldwide ranking of the biggest channels, it sits at #177.

The four tabs above break this channel down the way creators and brands actually research competitors: Overview shows recent momentum (views from the latest uploads, engagement rate and an earnings estimate), Videos lists the newest uploads with Longs and Shorts separated, About collects the channel's joined date, country, category and description, and Similar channels surfaces comparable channels in the same niche.

The estimated monthly revenue is a range, not an exact figure — YouTube never discloses creator income. We calculate it from this channel's recent view volume and an RPM range typical for its content category. Sponsorships, memberships and other off-platform income are not included, so treat the number as a conservative benchmark for comparison rather than a salary.

How we collect this data

The same method vidIQ and Social Blade use — no scraping, no guesswork:

1

We keep our own channel index

A curated list of the world's biggest channels across every country and category. YouTube has no public "top channels" API, so every stats site maintains its own index.

2

We fetch public stats daily

Once a day we call the official YouTube Data API (channels.list) for every channel in the index and record subscribers, total views and video count.

3

We rank and estimate

Channels are sorted by subscriber count. Earnings are estimated from recent views and category-based RPM ranges — always shown as an estimate, never as exact income.

4

Everything is cached for 24 hours

Pages load instantly from cache and numbers refresh once a day, so the data you see is never more than a day old.

Frequently Asked Questions

Quick answers about this data and how to use it.

How many subscribers does NikkieTutorials have?
NikkieTutorials currently has 15,400,000 subscribers (15.4M), as reported by YouTube's public statistics. YouTube rounds this number, and we refresh it every 24 hours. That makes it the #177 most subscribed channel in our worldwide ranking.
How much does NikkieTutorials earn per month?
Based on recent views and a category-based RPM range, we estimate around $2,806 per month (roughly $1,360 – $4,251). This is an estimate only — YouTube does not publish creator earnings, and sponsorship or membership income is not included.
How are the "views in the last 30 days" calculated?
We look at this channel's latest uploads (up to 50 videos), add up the current view counts of the ones published in the last 30 days, and separate long-form videos from Shorts. It reflects the recent catalogue's performance, which is the best public signal available without access to the channel's private YouTube Analytics.
What counts as a Short vs a long-form video?
A video is treated as a Short when its duration is about a minute or less, or when the creator tags it with #shorts. Everything else is counted as long-form. The Overview tab shows the upload and view share of each format.
How are similar channels selected?
Similar channels come from our ranked channel index: we match channels in the same content category (and country where possible), then order them by subscribers and total views so you can benchmark channels of a comparable type and size.
How often is this page updated?
Channel statistics, video lists and rankings are cached for 24 hours and refreshed daily from the official YouTube Data API. We also store a daily snapshot of subscribers and views, so the history table grows more useful every day.